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WHOM THE GODS WOULD DRIVE MAD

By Bruce W. Marcus

They First Put In Charge Of Mailing Lists

If the computer hadn't been invented, professional services marketers would have had to invent it. We depend so much, after all, on knowledge and data, and manipulating it, and accessing it, that we couldn't get past 10 A.M. without the computer to help do it all for us.

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