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WHOM THE GODS WOULD DRIVE MAD

By Bruce W. Marcus
May 04, 2011

They First Put In Charge Of Mailing Lists

If the computer hadn't been invented, professional services marketers would have had to invent it. We depend so much, after all, on knowledge and data, and manipulating it, and accessing it, that we couldn't get past 10 A.M. without the computer to help do it all for us.

We write, and manipulate numbers for budgets and markets and surveys, and we thrive on mailing lists. We do online marketing, desktop publishing, and proposals, and visual presentations. No one wants to remember how we did it before, back a decade or so ago in the age of the oxcart. And despite the increase in Internet marketing, the direct mail letter is still an integral part of target marketing.

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