COMPETING FOR CLIENTS

The transition from the past to the future is not yet complete ' and won't be as long as we ignore the competition part of legal marketing and reside in just the mechanics.

10 minute read February 06, 2012 at 03:08 PM

Bruce W. Marcus

Emphasis Is On Competing

There are too many words we marketers use too easily, without thinking too hard about meaning or substance. One of my favorites is the most important word in marketing.

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