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The night before a company's annual shareholder meeting probably isn't the best time for executives to start getting ready for potential questions from investors. When shareholders are going to be stepping up to the microphone, a little preparation goes a long way.
Have no fear ' PricewaterhouseCoopers LLP is here for you. Catherine Bromilow, a partner at PwC's Center for Board Governance, and the author of “Audit Committee Effectiveness ' What Works Best” and “Board Effectiveness ' What Works Best.” (www.pwc.com/us/en/corporate-governance/publications/audit-committee-effectiveness.jhtml), recently offered the top seven topics on the minds of investors this year. Below is a list of what company execs should know about what shareholders want to know.
Topics and the Questions
1. Capitalizing on the Economic Recovery. From how economic turmoil in Europe will impact U.S. companies to the implications of U.S. tax policy for the company books, long-term shareholders in particular want to understand how management plans to deal with uncertainties in the economy. Questions to Expect: How is the recovery changing the company's strategy? What changes are being made in the company's operation to take advantage of the recovering economy? How is the different pace of economic recovery throughout the world being used to the company's advantage?
2. Handling a Crisis. This boils down to whether companies have crisis management plans in place that will allow them to react nimbly, and in a coordinated way, to a crisis. Bromilow also emphasizes the importance of leveraging social media so that companies can stay on top of a viral story and deliver their own message effectively. Questions to Expect: Are crisis management plans regularly reviewed by the board? Does management revise the crisis plans to reflect lessons learned from the crises of other companies? How does the board get comfortable with the company's overall appetite for risk? Is social media a consideration in any crisis management plan?
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