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An Update for Practitioners on Social Gaming

By Cheryl Miller

The marriage of digital media and entertainment content has grown to include a range of possibilities and issues that entertainment law practitioners may encounter. The boom in social gaming is one of these.

Millions worldwide are flocking to online casino-style gaming sites that feature all the interactive flash that Silicon Valley designers can conjure. They can spin the wheels on virtual slot machines, play Texas Hold 'Em at a table of high-rolling avatars or double down on a hot blackjack hand. The only thing they can't do is cash out their winnings. Internet gambling is still illegal in California and most other states, so online gamers play instead for virtual chips, points, tokens or just the pride of seeing their names on a leader board. Meanwhile, site operators and developers like Zynga Inc., Electronic Arts Inc. and International Gaming Technology are reaping, or at least dreaming of, the big payouts.

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