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Time to Tweak (not Twerk)

By Kimberly Alford Rice
August 12, 2014

An area in which I see so many law firm clients struggle is in the analysis and measurement of their development efforts. Are they engaged in high impact endeavors in the first place which will support their overall development growth goals? First, they rarely have systems in place to assist them in the imperative of measuring what business development exercises have been worthwhile.

How many times have I heard 'I've tried publishing articles and even giving talks, and they just don't work for me' and my thoughts go quickly to 'did this lawyer leverage the actual business development opportunity appropriately to qualify as a success and, as importantly, how do they measure the 'work' part? The answers are frequently 'no' and 'they don't'.

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