As a former AmLaw 100 Chief Marketing Officer and someone who has worked with a number of AmLaw 200 CMOs over the years, I truly appreciate the challenges of the position.
CMO Best Practices: Some Tips to Make a Really Tough Job a Little Easier
The issues that I confronted a dozen years ago when I became a CMO for the first time are very much the same issues that my CMO brothers and sisters face today. Irrespective of whether you've had decades of experience or not, the job is tough. Well, the job is relatively easy, but ensuring that your team members get all the credit and your firm hits its success metrics, while maintaining your visibility and growing your perceived value, remains very much a challenge to even the most seasoned professionals.
By
Bruce Alltop
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