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Law Firm Marketing and Business DevelopmentFeaturesLaw Firm ManagementLJN NewslettersMarketing the Law Firm

<i>Professional Development</i><br>Survey: Today's Am Law Chief Marketing Officer

By John C. Lamar

An increasing number of law firms have become complex global organizations. They have grown both internally and by acquisition, mirroring the combinations so frequent in American business. Clients have changed, too, and can no longer be counted on to remain with a law firm for generations, to be passed on from senior to junior partners. So, marketing which was considered undignified and proscribed by rules of professional conduct, has gone from the activity no one wanted — or thought they needed — to a vital must-have function.

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