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Mastering the Art of Self-Promotion
Many lawyers make partner based on hard work and being a good lawyer. Once they enter the partnership, they look around and say, “What is the next brass ring?” or “How do I get there from here?” Hard work alone will not propel your career forward to its highest possible level; you are going to need to be savvy at the art of self-promotion. This includes going outside of your firm to get new clients and letting those inside your firm know about your accomplishments to propel you up the corporate ladder.
As a law firm partner, you are already adept at many of life's challenges. The next point is to be intentional about getting to the next step. Often, this takes unlearning tools and behaviors we were taught in a different time, to survive in a different environment. It is unlikely that any of our parents spent time teaching us the appropriate manners for a law firm partnership. While the art of self-promotion comes easily to some of us, it makes many people uncomfortable and unsure. However, to really maximize your hard work as a lawyer, you need to let the world know about your successes — and nobody can do it all for you. Self-promotion is a necessary part of achieving the highest level of career success.
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