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Engaging Lawyers in a Profitable Speaking Initiative

By Cindy Sharp
March 01, 2017

While most legal marketing professionals are convinced that content marketing is an essential element of a comprehensive business development plan, they often have difficulty motivating attorneys to fully participate. In my article titled “Thought Leadership Initiative,” published in the February 2016 issue of Marketing the Law Firm, I outlined steps that can be taken to begin or revitalize a law firm's content marketing program.

The focus of the article herein is on the public speaking aspect of the initiative. My intent is to provide suggestions that readers can share with motivated attorney presenters who wish to improve results from speaking efforts.

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