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Having stepped away from 18 years as an in-house legal marketing professional in three regional law firms and forming the legal advisory firm KLA Marketing Associates in 2008, I've worked with hundreds of lawyers in scores of legal practices across the U.S. What I've witnessed and learned bears sharing with the legal community at large, for the benefit of “lessons learned.”
1. Law school does not prepare you for private practice, or much else. Over my 25 years of coaching, advising and working with lawyers, I have made a habit of asking lawyer clients, “On Day One of your private practice, what did you feel prepared to do?” Without exception, the response has always been, “nothing,” or “not much.”
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