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<b><i>Media & Communication:</i></b> Getting Busy Lawyers to Market
Years ago, in the late 90s, after I had had about five years under my belt as a “communications consultant,” I finally achieved both the opportunity to manage my own clients and the staff necessary to achieve their goals. Luckily enough, my very first, “on my own” client happened to be the litigation powerhouse of Bartlit Beck Herman Palenchar & Scott (commonly known as Bartlit Beck).
Fred Bartlit, the firm's lead partner (but not manager), was a god in legal rainmaking circles: He had left Kirkland & Ellis to experiment with a new business model (i.e., the inverted pyramid structure with lots of partners and a few, stellar associates) and a commitment to technology. His firm very rarely lost a case. (In fact, Fred had a great story he told about losing a case in Texas because the jury — after being polled — mentioned they had less respect for out-of-town lawyers. How did they know Fred was an out-of-towner? He wore the same shoes during the three-week trial. His solution? Always pack a suitcase with several pairs of shoes.)
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