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<b><i>Business Development:</i></b> Making a Bus Dev Coaching Program Stick

By Mayumi L. Wille and Divya Reddy
May 02, 2017

Since “Business Development” (BD) came into vogue in the legal industry almost a decade ago, the way we define strategic BD as well as the scope and structure of its programs continues to evolve.

One thing is clear: Consistent and strategic client development behaviors and habits, including building sales “muscle” for lawyers, are an integral part of achieving meaningful business development results and helping move the revenue needle long term.

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