Already this year, we have seen our fair share of public relations missteps by large corporations and high-profile individuals: Think Pepsi's flawed Kendall Jenner commercial or Sean Spicer's confusing Hitler comment made during Passover.
Don't Be United in Facing Your Next Crisis
Even if you follow the law and all the internal protocols your firm has in place, you may still find that clients and the public view your actions negatively. In situations where you believe you are in the right, the instinct is not to apologize. Here is how to correctly handle a high-profile PR crisis.
By
Carlos Arcos
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