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Communications and Media Law Firm Marketing and Business Development

Media & Communications: Keeping Ethics Top of Mind for Legal PR Pros

Professionals and watchdogs from all walks of life are thinking, talking, writing and counseling about ethical practices in various industries. Public relations and marketing professionals, too, must always consider ethics in the context of how they advise law firms and attorneys on making sound decisions about the messages and content they disseminate to the public.


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Very recently, I worked with attorneys writing articles about ethics topics for a national business publication and a trade journal for construction industry professionals. One of those lawyers, Robert Zafft of Greensfelder, Hemker & Gale, a teacher of business ethics at Washington University in St. Louis, also writes the “EthicsTalk” column published by the American City Business Journals.

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