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Marketing the Law FirmFeaturesLaw Firm Marketing and Business DevelopmentLJN Newsletters

Is Anyone Reading Your Content?

By Edie Reinhardt

Giving clients and prospects valuable information is a proven way to market, but to be effective it must be the right kind of content, both in terms of style and substance. It also needs to be marketed with your end goals in mind. Fortunately, there are many ways to improve the quality of content as well as make it a more successful tool to market the firm's practice.

Substance

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