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<b><I>Marketing Tech:</I></b> Qualities That Clients Want
In my interviews earlier this year with 27 individuals responsible for litigation-related decision-making in law firms and corporate law departments, including 10 in-house lawyers, nine in-house administrative litigation support leaders and eight AmLaw 200 law firm partners, there were a number of universal themes that the survey participants emphasized.
In addition to offering their views on current litigation challenges and where companies are making their biggest investments in 2017, the rise in cloud adoption, a renewed focus on in-sourcing, and a heightened recognition of what makes the client/vendor relationship successful resonated throughout the conversations.
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