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Law Firm Client Relationships Law Firm Marketing and Business Development

Marketing Tech: Qualities That Clients Want

How to Leverage Technology to Showcase Them

From following up more effectively to communicating with greater frequency, the elements of distinction are well known, but often poorly executed. Those who embrace them, even imperfectly, are likely to rise above their peers.


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In my interviews earlier this year with 27 individuals responsible for litigation-related decision-making in law firms and corporate law departments, including 10 in-house lawyers, nine in-house administrative litigation support leaders and eight AmLaw 200 law firm partners, there were a number of universal themes that the survey participants emphasized.

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