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<b><i>Leadership:</i></b> Never Lose Heart: Appreciating the Human

By Jim Durham

Much of what we learn at the many legal marketing conferences and programs we attend addresses the challenges of competition, innovation, change management and data analytics. Add to that the threat of Artificial Intelligence and myriad alternative legal service providers.

These are all important and relevant topics. Yet we are especially challenged, on a core level, in persuading lawyers and law firm leaders to implement the best practices and innovative business development ideas legal marketers propose to them. This is particularly noticeable in the context of motivating so-called sales activities.

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