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Law Firm Marketing and Business DevelopmentFeaturesLJN NewslettersMarketing the Law Firm

<b><i>Marketing Tech:</i></b> Data Science for the Law

By Andrew Duchon
November 02, 2017

“Data Science” and “Artificial Intelligence” are terms being thrown around in every field, including legal. But what are they? Why are they generating so much excitement these days? There are many definitions out there, but Data Science is really just statistics of the real world, including business and customer data.

The question is how do you get the right statistics? Often, fitting a line to your data is all you need to do, but what if something more sophisticated is required?

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