Protecting Product Packaging and Product Configuration

Registering and protecting product designs is challenging. Preliminarily, trade dress cannot be registered or protected as a trademark if it is functional — if it is “essential to the use or purpose of the article or it affects the cost or quality of the article.”

8 minute read November 01, 2017 at 12:02 AM
By
Marcus S. Harris
Protecting Product Packaging and Product Configuration

On Dec. 16, 2016, Diageo North America, Inc.

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