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Law Firm Marketing and Business DevelopmentFeaturesLJN NewslettersMarketing the Law Firm

<b><i>Sales Speak:</i></b> Award Winners: What Can We Learn?

By Beth Cuzzone and Darryl Cross
November 02, 2017

In every issue of Marketing the Law Firm, we read about best practices and new trends. However, not even that prepared us for this year's LSSO (Legal Sales and Service Organization Inc.) Legal Sales and Service Awards winners — specifically, the long-term success established in a short amount of time at two law firms.

The Legal Sales and Service Awards recognize the cutting-edge work of individuals and/or teams in law firms who are playing critical roles in the ongoing financial health of their firms. Even the collection of nominations was an eye-opening look at the truly revolutionary activities and efforts going on inside the modern law firm. All finalists should be proud of their work. However, there had to be winners, and here they are.

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