Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Law Firm Marketing and Business DevelopmentFeaturesLJN NewslettersMarketing the Law Firm

Five Ideas Lawyers Can Learn from the Military

By Michael P. [email protected]
December 01, 2017

Here are five ideas that lawyers can learn from the military. They just might work for you and your firm.

No. 1: “There is always one more thing that you can do to increase your odds of success!” That's Lt. Col. (later Lt. Gen.) Hal Moore, a real-life hero depicted in the movie “We Were Soldiers Once.” He repeats this phrase like a mantra to his soldiers. It's 1967. They are shipping out to fight in the Vietnam War. It is a mindset we as lawyers [and marketers] should likewise embrace: Read that case that came out last week and spend extra effort in running your opening by a colleague; shoot out a late-night email to your jury consultant about a new angle to a trial. Keep fighting until the fight is over just as Moore and his soldiers did at the Battle of la Drang Valley.

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office Image

A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.

Bankruptcy Sales: Finding a Diamond In the Rough Image

There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.

Bit Parts Image

Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights

Risks of “Baseball Arbitration” in Resolving Real Estate Disputes Image

“Baseball arbitration” refers to the process used in Major League Baseball in which if an eligible player's representative and the club ownership cannot reach a compensation agreement through negotiation, each party enters a final submission and during a formal hearing each side — player and management — presents its case and then the designated panel of arbitrators chooses one of the salary bids with no other result being allowed. This method has become increasingly popular even beyond the sport of baseball.

Disconnect Between In-House and Outside Counsel Image

'Disconnect Between In-House and Outside Counsel is a continuation of the discussion of client expectations and the disconnect that often occurs. And although the outside attorneys should be pursuing how inside-counsel actually think, inside counsel should make an effort to impart this information without waiting to be asked.