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<i>Media & Communication</i>: How to 'Get Your Name Out There'

By Nicholas Gaffney

It's early in the New Year and everyone wants to get off to good start, especially when it comes to generating new clients and prospects. Anyone who has so much as dabbled in marketing or consulted a PR firm has been told they “need to get their name out there.” But it's not that simple. It's not just getting your name out there that will reap results — it's getting your name out there in the right places, in connection with providing exactly the kind of credible insight and expertise your prospective clients need.

This business-generating public relations strategy is in fact fairly simple and should be part of every lawyer's marketing arsenal. In this article, I share a few success stories about how lawyers have used it to help sell legal services. These are real instances where lawyers have been contacted directly by prospective clients, who could and in some cases did retain them, after appearing in the media. In each case, these attorneys communicated their ability to solve problems and provide insight.

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