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Search engine optimization (SEO) is a great way to help drive traffic to your website, but is also a very misunderstood term. “If my firm were ranked first on Google searches, then we’d really start doing well,” is not an uncommon statement I hear from attorneys. You may have received cold calls from companies guaranteeing the top spot — or at least a place on the first page — of Google search results. What if that company could do what is promised? They usually can’t, of course, but it’s an interesting proposition. This article helps clarify what SEO really is, and if it will help with your business development activities.
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In the New Year, Be Sure to Highlight Client Service Skills
By Sharon Meit Abrahams
Demonstrating client service before the engagement serves attorneys well into the ongoing relationship. This checklist can help professionals discuss important topics with new clients and demonstrates their skills in quality client service.
What Does Life Look Like for PR Post-COVID?
By Carlos Arcos
There was no shortage of COVID-related PR opportunities having an impact on practice groups across the board, from real estate to bankruptcy to employment and more. This wave started in 2020 and continued well into 2021. Once the pandemic does finally fade from our lives, what will the new normal for legal PR look like?
Sales Speak: Selling Doesn’t Cause Buying
By Eric Dewey
Selling doesn’t cause buying. Buying is an internal business process and that process is fast becoming out of sync with the sales training we often push on our lawyers. Our buyers know more than we do about what is really important inside companies when they are looking to hire outside counsel. We must get better at that lest many of our practices become even more commoditized.
Bringing 5-Star Hospitality to Law Firms
By Anthony Davies
The law firm office cannot remain unchanged, therefore, as if frozen in time set to some date prior to the onset of pandemic, when all the terms and meaning have all changed. In fact, the office must now provide benefits or an experience the lawyers and staff cannot get at home.
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