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Marketing Tech: SEO: Will It Actually Work for Your Firm?

By Spencer X. Smith

Search engine optimization (SEO) is a great way to help drive traffic to your website, but is also a very misunderstood term. “If my firm were ranked first on Google searches, then we'd really start doing well,” is not an uncommon statement I hear from attorneys. You may have received cold calls from companies guaranteeing the top spot — or at least a place on the first page — of Google search results. What if that company could do what is promised? They usually can't, of course, but it's an interesting proposition. This article helps clarify what SEO really is, and if it will help with your business development activities.

What Is SEO, Really?

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