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As marketing executives, we know our firms ought to be doing video marketing. We've heard over and over that video marketing can enhance SEO, that Google loves videos because they own YouTube, and Google and YouTube are the two most visited websites. We also understand that video allows us to connect with audiences in ways that the written word never will.
If your firm has not yet joined the video marketing revolution, there is still plenty of room on the bandwagon. In fact, many of the country's largest firms still have no online video presence. It's time to take advantage of this increasingly essential marketing tool.
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