Online Marketing Practices Continue to Pose Regulatory Threats for the Financial Services Industry

Last year, the FTC released a staff report on Cross-Device Tracking, which added to the FTC's efforts to regulate emerging issues in the ever-evolving area of online behavioral advertising. The advertising in question involves the collection of data from a particular computer or device regarding a user's Internet-viewing behavior over time and across non-affiliate websites. Cross-device tracking is the logical next step for this technology.

6 minute read March 01, 2018 at 12:02 AM
By
Craig Nazzaro, Brad Rustin and Elizabeth A. DeVos 
Online Marketing Practices Continue to Pose Regulatory Threats for the Financial Services Industry

Last year, the Federal Trade Commission (FTC) released a staff report on Cross-Device Tracking, which added to the FTC's efforts to regulate emerging issues in the ever-evolving area of online behavioral advertising.

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