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Showcasing Attorney Expertise: Guidance for Law Firms
Many attorneys already share intellectual capital by writing articles or delivering presentations with the hope of attracting additional business. However, most individuals, and even firms, have not developed a cohesive plan to ensure maximum exposure.
Marketing the Law Firm has previously published my articles relating to creation and implementation of successful content marketing programs. If interested, check out Thought Leadership Initiative: A Road Map for Law Firms, in the March 2016 issue of MLF and Engaging Lawyers in a Profitable Speaking Initiative in the March 2017 issue.
Firm-Sponsored Educational Events
Indeed, speaking at programs offered by bar associations and trade groups helps attorneys build a robust professional brand and develop relationships. However, firm-sponsored seminars or workshops can have an even greater impact. The firm controls the message, targets the audience and can schedule multiple sessions over the course of a year.
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Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It
Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.
Blockchain Domains: New Developments for Brand Owners
Blockchain domain names offer decentralized alternatives to traditional DNS-based domain names, promising enhanced security, privacy and censorship resistance. However, these benefits come with significant challenges, particularly for brand owners seeking to protect their trademarks in these new digital spaces.