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Showcasing Attorney Expertise: Guidance for Law Firms
Many attorneys already share intellectual capital by writing articles or delivering presentations with the hope of attracting additional business. However, most individuals, and even firms, have not developed a cohesive plan to ensure maximum exposure.
Marketing the Law Firm has previously published my articles relating to creation and implementation of successful content marketing programs. If interested, check out Thought Leadership Initiative: A Road Map for Law Firms, in the March 2016 issue of MLF and Engaging Lawyers in a Profitable Speaking Initiative in the March 2017 issue.
Firm-Sponsored Educational Events
Indeed, speaking at programs offered by bar associations and trade groups helps attorneys build a robust professional brand and develop relationships. However, firm-sponsored seminars or workshops can have an even greater impact. The firm controls the message, targets the audience and can schedule multiple sessions over the course of a year.
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New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.
CLE Shouldn't Be the Only Mandatory Training for Attorneys
Each stage of an attorney's career offers opportunities for a curriculum that addresses both the individual's and the firm's need to drive success.