Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Law Department Management Law Firm Client Relationships Law Firm Management Law Firm Marketing and Business Development

'Sales Speak:' Savvy Salesmanship is a Hallmark of Successful Business Development

At its core, business development is about making authentic connections that grow into meaningful relationships. Rainmakers recognize that principle and apply an array of techniques to fuel their careers.

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Wilder Knight II is counsel in Pryor Cashman’s Media & Entertainment group. An athlete, he wanted to combine his interests and professional pursuits, particularly his regular attendance at film festivals and markets around the world (including the American Film Market, and the Berlin, Cannes, Tribeca, and Toronto Film Festivals).

This premium content is locked for Marketing the Law Firm subscribers only

Continue reading by getting
started with a subscription.

ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN LAW FIRM MARKETING AND BUSINESS DEVELOPMENT.

Stay current on the latest information, and trends
Includes practical must-have information on marketing strategies, implementing AI, business development, and more
Tap into expert guidance from top law firm marketers and experts

Subscribe Now For Unlimited Access

Already a have an account? Sign In Now

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Already a subscriber? Log In Now

Marketing the Law Firm › April 2018 ›

Read These Next

How to Structure Lawyer Blog Posts for Content Marketing

By Ada Kase

Every law firm has its own platform for attorneys to establish themselves as thought leaders, but blogs written in legalese miss the mark. Here are easy ways to structure blog posts to make them more readable almost instantly.

Read More ›
Retirement Succession Can Hedge Against the Risks of Lateral Partner Acquisition

By David Wood

Increasingly, law firms rely upon acquiring lateral partners and practice groups to grow revenue more quickly than they can by increasing output with existing talent. With this kind of money at stake, a prudent firm is constantly on the lookout for ways to hedge against the risks of acquiring laterals. Implementing an effective retirement succession program is one of them.

Read More ›
Why Are Lawyers Still Working Remote?

By J. Mark Santiago

It’s time for attorneys to return to the office on a five day a week schedule. There is significant evidence that shows remote learning is not as effective as in-person instruction.

Read More ›
Sensory Designed Hospitality: Enhancing Workplace Experience Through the Five Senses

By Petra Parros

Organizations understand that their workplace environment reflects the culture of their organization and are making extraordinary changes to their real estate and fundamental differences in their office operations. But is it working?

Read More ›