Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
Bios. The bane of every law firm marketer's existence. How can something so seemingly simple be so hard to handle? There are probably as many answers to that question as there are types of bios — but the basic issue is that attorneys are generally not great salespeople (caveat: some are great salespeople, aka rainmakers) and they are often introverts. While lawyers may like to speak about themselves, many are not effective in how to speak about themselves and their work in a way that is appealing to clients.
So, why are bios so important? Survey results and research routinely show that clients check out attorney website bios a lot. For example:
With clients so focused on bios, it is critically important that attorney bios be concise, updated and speak to clients.
There are many elements that contribute to crafting a robust attorney bio, though there are three over-arching elements that all professional bios include:
Get to the point, quickly. If you take nothing else away, remember this: attorneys should not include everything about themselves and their experience in their bio. Instead, lawyers should focus on what they do well, what they are experienced with and — almost most important — what they enjoy and want to do.
Stay on point. Leave out laundry lists; if an attorney must include a list, bullet it and only include matter details from no more than the last five years — unless the attorney has a Supreme Court win or a multi-billion-dollar deal in her past.
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN ENTERTAINMENT LAW.
Already a have an account? Sign In Now Log In Now
For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473
Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.
Blockchain domain names offer decentralized alternatives to traditional DNS-based domain names, promising enhanced security, privacy and censorship resistance. However, these benefits come with significant challenges, particularly for brand owners seeking to protect their trademarks in these new digital spaces.