Bios. The bane of every law firm marketer's existence. How can something so seemingly simple be so hard to handle? There are probably as many answers to that question as
The Topography of a Strong Attorney Biography
<b><i>Part One of a Two-Part Article</b></i><p>Attorneys are generally not great salespeople (caveat: some are <i>great</i> salespeople, aka rainmakers) and they are often introverts. While lawyers may like to speak about themselves, many are not effective in <i>how</i> to speak about themselves and their work in a way that is appealing to clients.

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