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Over the past 25 years, many in our industry have written about the importance of eliciting client feedback. We have suggested that firms bring clients to retreats and to informal luncheons. We have suggested that lawyers ask clients for advice on everything from how to improve client service and billing practices to firm strategy.
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The Critical Role of Law Firm PR During the COVID-19 Crisis
By Randy Lauzinski
PR is earned and sustainable, especially during a crisis. That’s why PR is positioned to step up, take a leadership position and have the greatest impact on company reputation during tumultuous times. The focus and approach necessarily changes during a crisis, but the work should go on.
A 3-Step Formula to Maximize Your Social Media Effectiveness
By Spencer Smith
The Ben Franklin Strategy
Benjamin Franklin will never know this, but he gave us the only social media strategy we need: “Either write something worth reading or do something worth writing.” In the middle of the COVID-19 health crisis, there’s never been a better time for a legal marketing professional to look for the good she or he can highlight within their communities, within their firms or companies, or for individual people.
How Cultivating Existing Client Relationships Can Boost Business Development
By Scott Wallingford
Strategic business development is critical to support firm growth, and CRM software is the backbone of a data-driven approach. This article highlights a few ways to leverage data and software to improve your client experience and create future opportunities.
Want to Increase Creativity to Solve Marketing Challenges During the Pandemic?
By Cindy Kremer Moen
Skip the Doritos and Try Meditation
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