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Media & Communications: How to Make PR Simple, Convenient and Unintimidating for Lawyers
Lawyers are extremely busy people. The legal field is demanding and stressful, with much at stake in every matter. In addition to solving clients' most challenging problems, lawyers face increasing billing expectations while trying to balance pro bono initiatives, continuing education requirements, leadership commitments and more. In light of this juggling act, it's understandable that a lawyer's public relations efforts may fall to the bottom of the priority list.
Most lawyers agree that PR is essential in today's competitive arena — it plays an invaluable role in helping to establish credibility, develop relationships and generate business — yet many struggle to find the time or consider PR to be daunting altogether.
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