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Annually, for the past 20 years, I visit a variety of law schools to speak to students about interviewing skills for on campus recruiting and how to make a great first impression during a summer program. It is an honor to help these budding attorneys prepare for the beginning of their careers. Notably, I appreciate the conversations when I have the opportunity to discuss the importance of selecting not only a great firm, but a firm that is the right choice for them as individuals.
By Peter A. Johnson
What Lawyers Can Learn From Dentists
Attorneys have historically let the client lead the payment dance. Lawyers do the work and hope/expect to be paid without waiting too long or discounting the invoice too steeply. Yet, here we are at the beginning of another year with many law firms still waiting anxiously for overdue checks to arrive. Shame on us for letting this happen. What can we do differently?
By Eric Dewey
Conventional business development methods ignore an important part of the legal services selling process: the legal services buying process.
By Catherine Alman MacDonagh
It is vital to have effective marketing and communications, but if legal and business professionals don’t listen for — and hear — the Voice of the Client, we risk missing the mark in our strategy, messaging and positioning.
By Spencer X. Smith
In just one hour, would it be valuable to have at least nine pieces of content that your lawyer clients may use on your website and on social media?