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In law firms today, content is not only king — it seems to be everything! Clients crave content and lawyers are happy to pound out client alerts, practice descriptions, blog posts, bylined articles, etc. With so much content flowing out of firms, how do you make your content — or for that matter, all of your marketing materials — stand out from the crowd? The answer’s not simple — but it’s clear: storytelling.
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By Randi Rosenblatt
Whether they practice at global firms consisting of thousands of lawyers or decide to hang a shingle and put their name on the door, lawyers chose a path requiring continuous, never-ending hustle. Not only do they need to master the practice of law, they need to master the art of driving revenue.
By Sharon Meit Abrahams
Last year law firms sent out announcements about their commitment to Diversity, Equity, and Inclusion (DEI) efforts in response to racial tensions. One of the initiatives firms stated they implemented is a formal allyship program. However, allyship in not a program or a mindset. It is a verb.
By Aaron Y. Strauss
There is no question that a successful career in professional services requires an ability to generate new business. While acquiring the skills necessary to develop business is certainly a life-long journey, here are five critical elements to consider from the outset.
By Emily G. Coughlin
DRI is leading the way for women to take hold of leadership positions, setting the standard for other industry organizations to follow suit.