'Digital Dive:' How to Use Reverse SEO to Suppress Negative Content in Search Engines

Reverse SEO is part of a firm's online reputation management strategy that suppresses negative content such as bad service reviews in search engines so that potential clients and partner companies will have difficulty finding it.

6 minute read September 01, 2018 at 12:09 AM
By
Marguerita Cheng
'Digital Dive:' How to Use Reverse SEO to Suppress Negative Content in Search Engines

Have you ever discovered negative and possibly untruthful statements about your law firm online that did not present you in the most favorable light? These statements may have also been prominently displayed in the top positions of the Google search engine results pages (SERPs).

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Is Your Law Firm’s AI Ready for Answer Engines and Clients?

AI claims are getting more scrutiny and regulators are looking more closely at whether organizations can substantiate what they say their AI does, while courts are beginning to address what happens when AI-generated search summaries get information wrong.

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This is the second in a two-part series on AI-driven crises. Part 1 examined communications during an incident while the facts are still developing. Part 2 addresses crisis plans, governance and tabletop exercises before an agent acts on behalf of the business.

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