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Have you ever discovered negative and possibly untruthful statements about your law firm online that did not present you in the most favorable light? These statements may have also been prominently displayed in the top positions of the Google search engine results pages (SERPs).
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The Care and Feeding of the Legal Client
By Jaimie B. Field
Do your attorneys know the difference between a customer and a client? I have always defined the difference as a customer is someone who buys something from you once, while a client is someone who keeps coming back to you over and over again; mainly, since the legal industry is becoming more transactional daily. And that subtle difference is what makes a lawyer just a lawyer and one who becomes a rainmaker.
How to Properly Align Marketing, Business Development and Sales
By Melissa “Rogo” Rogozinski
As we move into a post-pandemic era of inflation and recession rumors, it is imminent that we make changes in how we operate and grow our businesses in order to move successfully — and profitably — forward. For law firms, we need to understand how marketing, business development and sales work together to produce new opportunities for revenue growth.
To Have or Not to Have Partner Reviews: A Reflection of Firm Culture
By Sharon Meit Abrahams
Firms are conducting their mid-year associate reviews around this time. What about partners? Typically, partner feedback is given by means of their new annual compensation. If your firm is not doing partner reviews now is the time to start. As firms are looking for ways to increase retention and survive the great resignation conducting partner reviews might hold the key. Doing reviews makes a statement about your firm’s culture.
Do Law Firms Need to Re-think Outsourcing Strategies?
By Anthony Davies
flexible sourcing models, with interchangeable or multiple service providers, is now becoming the mainstay for most client sourcing strategies. This outsourcing trend has been consistent over the past two years, with clients describing their strategies as “multi-vendor” and “multi-sourced.”
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