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Last year, the global firm Baker McKenzie launched a new initiative called “Whitespace Legal Collab.” On the 27th floor of their Toronto office on Bay Street, the global firm opened their doors to clients and leaders in business, government, academia and non-profit organizations to “address complex global challenges at the intersection of business, law and technology” according to their website. “Our Whitespace Legal Collab is part of our firm’s wider effort to cultivate a new type of thinking when helping our clients develop solutions to complex challenges,” says Paul Rawlinson, the global chair of the firm.
By Peter A. Johnson
What Lawyers Can Learn From Dentists
Attorneys have historically let the client lead the payment dance. Lawyers do the work and hope/expect to be paid without waiting too long or discounting the invoice too steeply. Yet, here we are at the beginning of another year with many law firms still waiting anxiously for overdue checks to arrive. Shame on us for letting this happen. What can we do differently?
By Eric Dewey
Conventional business development methods ignore an important part of the legal services selling process: the legal services buying process.
By Catherine Alman MacDonagh
It is vital to have effective marketing and communications, but if legal and business professionals don’t listen for — and hear — the Voice of the Client, we risk missing the mark in our strategy, messaging and positioning.
By Spencer X. Smith
In just one hour, would it be valuable to have at least nine pieces of content that your lawyer clients may use on your website and on social media?