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Sales Speak: Grow Your Clients: MLF's Challenge

By Beth Cuzzone
October 01, 2018

Flat demand in our industry, again this year, means every law firm is thinking about ways to expand wallet share with its existing clients.

Marketing the Law Firm spent time with Audrey Rubin, the Chief Operating Officer of the Aon Global Law Department, to solicit her insights and thoughts. In addition to her role at Aon, Audrey serves as an Adjunct Law Professor on Law Practice Management, and NITA instructor on Business Skills for Lawyers, and is recognized for her ability to spot and address legal market trends.

MLF: You are viewed as an industry leader and have been influential in the advancement and progression of in-house legal departments. What are the most novel initiatives you have seen an in-house counsel group undertake recently?

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