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Marketing the Law FirmFeaturesCareer DevelopmentLaw Firm Marketing and Business Development

Three Simple Steps of Marketing Mentoring

By Aly Lynch

As experienced marketers, we can help coach newer attorneys in their marketing pursuits through mentoring. We can guide mentees through the process of understanding their strengths as they relate to marketing efforts, identifying targets and their interests and making a plan. With the right assistance, newer attorneys can find ways to market that they actually enjoy and are, therefore, more likely to do. And, it doesn't need to be complicated.

Attorneys who are newer to the profession are constantly learning more about their chosen areas of practice. They are also learning how to prioritize tasks when everything is an immediate priority, how to impress their multiple superiors, how to work with internal and external teams, how to bill their work, how to use various new software, how to complete expense reimbursement requests and how employee benefits work. While some people are natural marketers, many new attorneys are uncomfortable in connection with marketing and business development. Given their discomfort and competing priorities, marketing tasks can easily end up at the bottom of their to-do lists, forever.

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