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Three Simple Steps of Marketing Mentoring
As experienced marketers, we can help coach newer attorneys in their marketing pursuits through mentoring. We can guide mentees through the process of understanding their strengths as they relate to marketing efforts, identifying targets and their interests and making a plan. With the right assistance, newer attorneys can find ways to market that they actually enjoy and are, therefore, more likely to do. And, it doesn't need to be complicated.
Attorneys who are newer to the profession are constantly learning more about their chosen areas of practice. They are also learning how to prioritize tasks when everything is an immediate priority, how to impress their multiple superiors, how to work with internal and external teams, how to bill their work, how to use various new software, how to complete expense reimbursement requests and how employee benefits work. While some people are natural marketers, many new attorneys are uncomfortable in connection with marketing and business development. Given their discomfort and competing priorities, marketing tasks can easily end up at the bottom of their to-do lists, forever.
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Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
Judge Rules Shaquille O'Neal Will Face Securities Lawsuit for Promotion, Sale of NFTs
A federal district court in Miami, FL, has ruled that former National Basketball Association star Shaquille O'Neal will have to face a lawsuit over his promotion of unregistered securities in the form of cryptocurrency tokens and that he was a "seller" of these unregistered securities.
Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It
Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?
Blockchain Domains: New Developments for Brand Owners
Blockchain domain names offer decentralized alternatives to traditional DNS-based domain names, promising enhanced security, privacy and censorship resistance. However, these benefits come with significant challenges, particularly for brand owners seeking to protect their trademarks in these new digital spaces.
Supreme Court Rules Rejection of Trademark License Does Not Rescind Rights of Licensee
Mission Product Holdings, Inc. v. Tempnology, LLC The question is whether a debtor's rejection of its agreement granting a license "terminates rights of the licensee that would survive the licensor's breach under applicable nonbankruptcy law."