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According to the U.S. Census, there are more than 400,000 women lawyers today who comprise just over 1 in 3 (38%) lawyers. The year 2018 marked the 25th anniversary of the appointment of Janet Reno, the first woman to serve as attorney general of the United States, and still only a few firms focus on women in the legal profession, including judicial law clerks and judges.
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By Julie Savarino
With the intense competition for new legal work, demands on lawyers’ available time and the increasing discounts clients demand, it’s getting harder for law firms operating under a billable-hour business model to support the consistent development of new legal work by investing in and maintaining a marketing department alone.
By Stacy Zinken
It’s not enough these days to simply react to clients, the best attorneys are those who can anticipate a legal need before it happens and be proactive in reaching out to clients. To be first to a client, lawyers need a keen understanding of how business indicators connect to legal needs and have a strategy to track and analyze the path as it unfolds.
By Peter A. Johnson
How Law Firm Marketers Can Assume a Leadership Role
The marketing director needs to gain “a seat at the table” in order to have a voice in planning, and to be viewed as an integral member of the firm’s management team. How do you go about earning that seat?
By Frank Ready
Firms are embracing new technologies to help drive marketing efforts and reach new audiences, but doing so may require some uncomfortable changes to the ways that attorneys have traditionally thought about building their brands.