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Attorneys have historically let the client lead the payment dance. Lawyers do the work and hope/expect to be paid without waiting too long or discounting the invoice too steeply. Yet, here we are at the beginning of another year with many law firms still waiting anxiously for overdue checks to arrive. Shame on us for letting this happen. What can we do differently?
I arrived early for my root canal last week, and as if the anticipatory anxiety wasn’t bad enough, it was heightened when I realized that I left my wallet at home. Why the increased anxiety? Because I knew that dentists require payment before you leave the office. As I was worrying about my wallet, I had an epiphany — lawyers can learn a lot from dentists, especially when it comes to establishing billing and collecting expectations. (Dentists have successfully eliminated the billing component, which has been replaced by the payment receipt.)
Sales Speak: The Reason Companies Aren’t Buying Is How Lawyers Are Selling
By Eric Dewey
Conventional business development methods ignore an important part of the legal services selling process: the legal services buying process.
Voice of the Client: So Important, It Comes First
By Catherine Alman MacDonagh
It is vital to have effective marketing and communications, but if legal and business professionals don’t listen for — and hear — the Voice of the Client, we risk missing the mark in our strategy, messaging and positioning.
Digital Dive: How to Create (at least) Nine Pieces of Content in One Hour
By Spencer X. Smith
In just one hour, would it be valuable to have at least nine pieces of content that your lawyer clients may use on your website and on social media?
Planning for the Crisis That Will Strike Your Law Firm
By Gina Rubel
Reputation is everything. It only takes one misstep to cause irreparable damage to a law firm and its attorneys. As we get into 2019, it is imperative for law firms to plan for the effective management of myriad incidents that may have an adverse impact on the business of law and the reputation of the firm.
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