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Negative law firm headlines often originate with some form of attorney misconduct, which affects the reputation of the law firm just as much as the bar license of the individual. However, law firm incidents come in all shapes and sizes. Natural disasters, legal malpractice claims, public conflict of interest controversies, negative revenue reports, firm-wide layoffs, the departure of a practice group and attorney-rainmakers with large books of business, and cybersecurity data breaches, are just some of the other scenarios that often necessitate crisis planning and management for law firms.
Don’t Be Content with No Content Strategy: A Law Firm Content Strategy Primer
By John J. Buchanan
While it’s great to create a ton of content, without any kind of plan or guide, your content (and messaging) is all over the map. In order for your content to have real impact and to effectively support your firm’s business development goals and objectives, you need to have a “content strategy.”
Voice of the Client: 9 Ways You Could Be Hindering New Business Efforts
By Mike Mellor
Nine ways you may be hindering your efforts to win new legal business, and a few ideas on how subtle improvements can maximize both success and overall win rates for firms and attorneys.
Sales Speak: Relationship Building: Systemizing Prospect Engagement
By Jennifer Bettencourt
Building rapport with prospective or existing clients and referral sources requires intentional ongoing communication and patience. When relationships fail to progress, it is most often due to a lack of follow-up.
From Blah to Ah-Ha! How to Write Law Firm Case Studies That Win New Business
By Michelle Calcote King
Instead of the “Did X for X” format, law firms must embrace a more strategic — and effective — approach by writing case studies in a “mini story” format that focuses on typical client pain points and illustrates the firm’s unique value propositions.
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