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Negative law firm headlines often originate with some form of attorney misconduct, which affects the reputation of the law firm just as much as the bar license of the individual. However, law firm incidents come in all shapes and sizes. Natural disasters, legal malpractice claims, public conflict of interest controversies, negative revenue reports, firm-wide layoffs, the departure of a practice group and attorney-rainmakers with large books of business, and cybersecurity data breaches, are just some of the other scenarios that often necessitate crisis planning and management for law firms.
Best Ways to Expand Key Client Relationships from the Lawyers’ and Firms’ Perspectives
By Julie Savarino
Part One of a Two-Part Article
This article defines the specific and best actions lawyers and law firms can take to expand client relationships. This first part includes specific actions individual lawyers can take to expand client relationships.
Sales Speak: Overcoming the Doer-Seller Dilemma
By Debra Baker
Rethinking Sales As an Act of Service
Lawyers are one of only a handful of professionals whose job requires them both to do the work and generate the business. This “Doer-Seller” Dilemma is particularly vexing for lawyers because of a long-held belief that sales is somehow beneath the legal profession and because lawyers have a limited view of what successful selling looks like.
Why Should Law Firm CMOs Care About Social Responsibility and Sustainability?
By Pamela Cone
Because Clients Do
Given the increasing challenges facing our planet and our society, and considering our role in creating the current state of affairs, it is up to us to change the way we do business to slow and reverse the damage. CMOs can and should be among the leadership voices to help their firms recognize this as an obligation and an opportunity.
Five Ways to Maximize Marketing Efforts
By Richard Bracken
With every request for external exposure, there is also an assumption that one effort of marketing will result in millions in new revenue. Yet, we all know that the responsibility to implement all marketing initiatives is on the lawyers.
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