Voice of the Client: So Important, It Comes First

It is vital to have effective marketing and communications, but if legal and business professionals don't listen for — and hear — the Voice of the Client, we risk missing the mark in our strategy, messaging and positioning.

9 minute read February 01, 2019 at 11:40 AM

Catherine Alman MacDonagh

Voice of the Client: So Important, It Comes First

Today's leading firms are delivering what clients want, the way they want it, when they want it.

Increasingly, clients are now insisting on predictable budgets and timeframes.

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