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Farewell, For Now: I'm Cheering You On!
As this is my last issue as Editor of Marketing the Law Firm (MLF), I would like to share some thoughts on legal marketing, the role of CMOs and the future of law firms.
In nearly 30 years as a legal marketing professional, I have seen firsthand so many changes and developments in law firms' perception and treatment of business development and marketing as a business practice. When I began in 1991 at Saul Ewing, we were not permitted to even utter the word “marketing” but rather “client development.” Now, there are highly trained sales professionals working for some of the largest firms, globally. Keep looking and moving forward.
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New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
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Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.