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Law Firm Management Law Firm Marketing and Business Development

Five Ways to Maximize Marketing Efforts

With every request for external exposure, there is also an assumption that one effort of marketing will result in millions in new revenue. Yet, we all know that the responsibility to implement all marketing initiatives is on the lawyers.

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As business development, marketing and client service teams assume a much more central role in law firms, there is a time grab that happens for those attorneys who want to expand their book of business or maximize their thought leadership. With every request for external exposure, there is also an assumption that one effort of marketing will result in millions in new revenue. Yet, we all know that the responsibility to implement all marketing initiatives is on the lawyers.

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