Follow Us Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Law Firm Marketing and Business Development

5 Ways to Optimize the Attorney-Marketing Relationship

With an increase in partner laterals, the advent of increasingly sophisticated procurement teams, greater transparency into pricing models, and more law firm mergers every year, the dynamics have certainly shifted. Attorneys can no longer simply wait for their phones to ring and to expect million-dollar books of business by executing and providing superb client service. That ship has sailed, and client expectations have been raised across the board.


Thank you for sharing!

Your article was successfully shared with the contacts you provided.

As a profession, legal marketing is still in its infancy. In fact, words like sales, marketing and business development were virtually shunned as nonsense and “ambulance chasing” just a decade ago. Back then, attorneys enjoyed longstanding institutional clients, handshake deals, unquestioned bills, and significant leverage in the attorney-client relationship.

To continue reading,
become a free ALM digital reader

Benefits include:

*May exclude premium content

Read These Next