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Getting Ready for Wide-Ranging Reach of California’s Data Privacy Law

The CCPA is the first of its kind, generally applicable data protection law in the United States. What makes the CCPA unique is not only its applicability to companies like those in the entertainment and media industries, but also the rights it provides to consumers regarding their personal information (PI).


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In June 2018, the California legislature passed its California Consumer Privacy Act (CCPA). The CCPA becomes effective on Jan. 1, 2020, and the California attorney general (and individual consumers, in some cases) can begin enforcement actions or file suit under the CCPA starting on July 1, 2020.

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