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An attorney’s reputation may be one of the most important factors that clients consider before hiring counsel. In today’s world of online reviews, managing your reputation can be challenging. While many online sites allow users to write reviews, the submission of user-generated content usually lacks oversight and requires little (if any) proof of accuracy. Writing anything about anyone is easy and takes no time at all. Negative information online can lead to a serious backlash to your reputation and a damaging impact on your bottom line.
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Undercutting the Cost of Underperforming Attorneys Is Your Responsibility
By Sharon Meit Abrahams
As a firm leader it is your fiscal responsibility to address underperforming attorneys. With COVID-19, are your underperformers flying under the radar? The cost to a firm is not only to the bottom line, but to your reputation as a leader.
Create a Community To Connect and Empower
By Ari Kaplan
I encourage you to cultivate your own community as a means of connecting and empowering your peers. Here are a few ideas to help you launch and maintain a program.
COVID-19 and Working Remotely: Embracing the Changes and the Challenges in a Pandemic
By ljnstaff
The idea of working together while apart has prompted many law firms to reevaluate and analyze their strategies for operating safely, securely and efficiently. In this roundtable discussion these experts share their experience and insight on driving productivity and engagement during these uncertain times.
How to Make Paid Digital Effective for Post-COVID-19 Law Firm Marketing
By Josh Merkin
After spending the last six to eight weeks in COVID-crisis mode, most firms are now eyeing a move toward business recovery. This means that it is also now time for law firms to reevaluate their marketing strategies to ensure they are aligned to support business goals in this new climate. One overlooked area that law firms should consider adding to their marketing arsenal is digital paid media.
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