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The most popular justification for avoiding business-development activities is a lack of time. There are, however, a number of strategies that will allow you to execute and produce results in minutes — or even seconds. Follow these strategies and you may find that your challenge will become selecting the opportunity on which to follow up, rather than scheduling it.
Creating and sharing content is one of the easiest ways to raise your visibility and highlight your expertise. Of course, continuously producing original material can seem daunting, but looking through your portfolio of existing content and finding items that can quickly be re-purposed can allow you to create an array of items much more efficiently.
Start by identifying a presentation that you delivered alone or on which you collaborated. Simply export the slides into individual images (typically by clicking File and Export, then selecting the proper format). Now, you have a range of visuals that you can post to LinkedIn. Add a one-sentence narrative to enhance the appeal of your update.
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