Call 855-808-4530 or email GroupSales@alm.com to receive your discount on a new subscription.
As mentioned in a prior article, I was fortunate to spend the early part of my career in Silicon Valley working for technology companies (See, “Those Were the Days: Lessons from Silicon Valley’s Marketing Culture,” MLF, July 2018. In my roles, I worked with the chief executive officer and other members of the leadership team on various media opportunities — product launches, press/analyst briefings, and radio and television interviews. On one memorable occasion, a week or so after a rather contentious press junket interview with a very influential journalist regarding the state of our industry sector, our CEO entered my office with a look that to this day causes me to break out in a cold sweat whenever it climbs back into my consciousness. He tossed an industry publication on my desk, the same one with which we had the difficult interview, and told me to read the published piece. I did. He asked if I noticed anything odd. I could only assume he was referring to the fact that our company was not mentioned anywhere in the article, while our competition filled the two pages of text. I was actually relieved. Most of our key rivals took a beating in the write-up. We were spared! I guess my post-interview discussion with the editor had worked some magic. So why was our CEO so upset? “David,” he said. “There is no such thing as negative PR. If the press isn’t talking about us, we are as good as dead.”
By Sharon Meit Abrahams
It’s that time again. As the year comes to a close many firms are beginning the associate review process. Even if your firm does not have a formal review process I recommend that you write a self-evaluation that outlines your achievements and specifies your goals for the coming year.
By Debra Baker
Six Pillars of a Successful Bus-Dev Program
For firms wanting to thrive through the next economic downturn and beyond, mastery of business development fundamentals is as essential as mastering legal skills. Yet training and coaching — whether done internally or through outside consultants — requires an investment in time and resources.
By Patricia Ellard
Sometimes I assume my clients know what I can do for them and what they should ask for. You all have heard the old adage about what happens when you assume. I still laugh when I think of my elementary teacher saying it, but It’s such a basic idea, and applies in so many situations. Here are just a few of which I’ve been reminded.
By Ari Kaplan
Since business development is often comprised of a series of incremental efforts that generate momentum, embrace the idea of connecting daily streaks to obtain results.