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Traditional media continue to evolve and constrict in a marketplace consumed by non-traditional influencers, including bloggers, social media stars, bots and even your Uncle Joe. (Anyone with a device connected to the Internet can potentially gin up convincingly real “news” with the right window dressing and keen targeting of messages online.) Accordingly, the art of media relations is more important than ever to make sure PR professionals are doing all we can to influence the dwindling number of legitimate journalists while managing and enhancing the public reputations of our law firm clients.
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Accountability Questions for Business Development Coaching Success
By Vivian Hood
Working with a business development coach is an investment in yourself that can bring about career success by having a deliberate strategy in place.
Legal Marketing Q&A — Part One
By ljnstaff
Part one of a two-part Q&A with David McCann, J.D., senior director of communications at Snell & Wilmer, in which we cover a range of key topics relevant to legal marketing professionals.
Obstacles to Overcome So Attorneys Can Train Others
By Sharon Meit Abrahams
This article delves into what firms can do to support their attorneys who lead training initiatives such as on-boarding new associates, delivering substantive knowledge, designing skill development training or any other aspect of professional development in the legal field.
The Most Important Task Practice Group Leaders Fail to Manage
By Eric Dewey
There is one task that practice group leaders prioritize above all others: the management of the group’s outreach. No other job of a practice group leader does more to solve the many challenges of running a practice group than does a steady flow of new work from new clients.
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