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Traditional media continue to evolve and constrict in a marketplace consumed by non-traditional influencers, including bloggers, social media stars, bots and even your Uncle Joe. (Anyone with a device connected to the Internet can potentially gin up convincingly real “news” with the right window dressing and keen targeting of messages online.) Accordingly, the art of media relations is more important than ever to make sure PR professionals are doing all we can to influence the dwindling number of legitimate journalists while managing and enhancing the public reputations of our law firm clients.
Understanding Your Audience by Traffic Sources
By Keith Ecker
This article describes each website traffic source. describes the mindset of the typical visitor that each attracts. and provides information on the type of content that is best suited to serve as a landing page for each channel.
What Hybrid Work Plans Are Working?
By Anthony Davies
Starting in late 2021, the drumbeat of “return-to-the-office” began and now — somewhere in the neighborhood of two years later of that — it begs the question: how are firms doing with their return-to-office? What programs — if any — have been successful?
Strategies for Reining In Expenses During Down Market
By Rob Mattern
What strategies can firms take to rein in expenses during a challenging, down market to avoid further layoffs? Look no further than the firm’s back-office operations. This article provides a brief overview of five areas where your firm can not just “cut costs” but actually improve operations while doing so.
Recessions Offer Opportunity To Improve Your Processes and Innovate
By Ioana Good
Recessions are full of opportunity. No matter what industry you work in, a slowdown in the economy is an opportune time to invest in your brand, improve your processes, strengthen your business focus, and innovate to get a jump on competitors.
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